Over the past month, Twitter and Google began to roll out an update that makes a business Twitter account a more important part of an overall online marketing strategy. Starting this month, real-time tweets will now appear in desktop and mobile search engine results.
What Is Being Updated?
Google and Twitter have officially announced that Google will now incorporate tweets in search results for all searchers globally. Tweets are now ranking in search results for three types of searches:
- Searches for a company name
- Searches for popular hashtags
- Searches for keywords
What Does This Mean?This update makes Twitter a much more important part of your overall marketing strategy. Companies must ensure that they are tweeting using keywords and relevant hashtags - and they may see an increase in website traffic and Twitter followers!
What Should You Do About It?For those of you that already have Twitter as a part of your social media presence, you are already prepared for this change. Be sure to tweet about relevant and timely topics, as well as use vital keywords to ensure that your Tweets will display in Google search results.
You should also be monitoring your account for any negative comments that could display in search results, and respond in a timely manner.
If you do not have a Twitter account and are interested in adding it to your social media presence, please give Little Dog a call at 855-516-9663.